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Launch Brands

LEGO® buy & sell business · Central NJ

Brick City Bros

A buy-and-sell site for a Central New Jersey LEGO® reseller: a guided sell-your-collection form with photo and spreadsheet uploads, county pages for local sellers, and a blog built around the questions sellers search.

4-step

guided seller intake form

20

photos or files per submission

3

county service-area pages

Brick City Bros homepage

The challenge

Where they started

People with a bin of old LEGO® don't know what it's worth or who to call, and the business needs enough detail up front to make a fair cash offer without a site visit.

Services

Website designCopywritingLocal SEO

The approach

What we built

  • A four-step sell form (what you have, details, photos and files, contact) that accepts photos, spreadsheets, and BrickLink or Rebrickable lists.
  • "We buy LEGO®" pages for Ocean, Monmouth, and Middlesex counties, plus pickup and drop-off options for local sellers.
  • A blog answering what sellers actually search, like what a collection is worth and whether to sell built or taken apart.
  • Links to the BrickLink and Brick Owl stores, and a newsletter signup ahead of the online store launch.

The results

What changed

Just launched. Lead and traffic results to follow.

Want results like this?

Tell us where you are and where you want to be. We'll come back with a straight answer and a clear plan.