ELS Surveying, LLC · Matawan, NJ
ELS Surveying
A full rebuild for an NJ-licensed land surveying firm: custom design, SEO-first structure, county service-area pages, and a structured quote-request flow.
4x
leads vs. the same months last year
3.5x
traffic vs. the same months last year
21x
visitors from AI assistants
The challenge
Where they started
ELS's old Wix site didn't reflect the quality of the firm. It was slow, hard to update, didn't rank for the survey types and counties they serve, and quote requests came in without the details the team needed.
Services
The approach
What we built
- Custom-coded Next.js site with an editable content system for team, blog, and service-area pages.
- Dedicated pages for each survey type (boundary, topographic, flood elevation, ALTA, mortgage/title, construction layout), written in plain English.
- County service-area pages to compete in local search across Central NJ.
- A structured quote form capturing property address, block and lot, survey type, deadline, and document uploads.
- Schema markup, Google Business Profile optimization, analytics, and redirects from the old site.
The results
What changed
The new site launched four to five weeks after kickoff. In its first 104 days, ELS received 37 quote requests, up from 9 in the same stretch the year before, and more than three times the visits. Visitors from Google now stay and read, and AI assistants like ChatGPT have become a real lead source: they sent 21 visitors, and roughly one in four of them requested a quote. ELS stayed on the Active care plan to keep growing the site every month.
Want results like this?
Tell us where you are and where you want to be. We'll come back with a straight answer and a clear plan.